Innovation stands for the revolutionary way of thinking, to embrace a new approach, using other tools and means, trying new strategies, seeing things from a different angle and as a result fostering a total radical mentality on how to deal with solving problems.Alexander Graham Bell invented the first telephone, a full revolution. More than a century after this event, Apple showed the world IPhone. That means innovation. As a result innovation can be broken down in 4 main questions or issues. Why, what, how and what if…?